Sales Representative – Lethbridge

Why Join Us
New West Truck Centres is one of Western Canada’s top heavy truck dealerships, and we’re growing fast. Our Lethbridge branch is deeply connected to Southern Alberta’s agriculture, transportation, and construction industries. This location is a trusted partner for regional businesses, from family-owned operations to large-scale fleets.

This is a high-impact role for someone who wants to combine strong sales expertise with community connection. Our Lethbridge team values long-term relationships, local knowledge, and the ability to adapt to the unique needs of Southern Alberta’s market.

Our culture is grounded in Professionalism, Responsiveness, Integrity, Dedication, and Energy (P.R.I.D.E.), which are core values that guide how we work with customers and each other. We back our team with mentorship, strong leadership, full product support, and one of the most respected service networks in the industry.

If you bring strong sales instincts, a customer-first mindset, and an existing book of business or industry network, we want to hear from you.

Treated Well

Your direct manager is a knowledgeable and steady leader, respected for their calm demeanor, people-first approach, and genuine support for their team.

Trained Well

We’ll equip you with everything you need to succeed while building long-term relationships in Southern Alberta’s business community. Our internal training programs, in-house certifications, and ongoing industry education opportunities help you sharpen your skills, while our tight-knit Lethbridge team ensures mentorship and support every step of the way.

Paid Well

This role is supported by a strong base-plus-commission compensation structure that recognizes both new business development and the value of lasting customer partnerships. With Lethbridge’s strong agriculture, construction, and transportation industries, you’ll find steady opportunities to grow your book of business. Comprehensive benefits include health, dental, vision, life insurance, and employee assistance programs.

The Role

Sales and Customer Service 80% (60% New Business / 40% Account Management)

• Drive new business development through assigned leads, cold outreach, and personal network
• Manage and grow a portfolio of existing accounts with consistent communication and support
• Execute a structured, customer-focused sales process from lead to close
• Deliver trucks professionally and with care, including walk-through, service plan overview, and all paperwork
• Collaborate with Parts, Service, and other departments to ensure seamless delivery and client satisfaction
• Upsell truck sales and parts solutions through service interactions and client engagement
• Attend industry events, trade shows, demos, and test drives as needed

Admin – 20%

• Maintain up-to-date records using a CRM system
• Support trade-in appraisals and product evaluations
• Help execute sales promotions and seasonal campaigns

Education and Licensing

• AMVIC license required (or willingness to obtain promptly upon hire)

Experience and Skills

• Minimum 5 years of Equipment Sales experience, ideally in:
• Heavy Truck
• Construction Equipment
• Agricultural Machinery
• Proven ability to bring or build a book of business
• Solid CRM experience (tracking pipeline, managing touchpoints, closing deals)
• Proficiency with Microsoft Office and common business tools
• Strong problem-solving, presentation, and relationship-building skills
• Positive, professional presence with the ability to thrive in a fast-paced, high-expectation environment

Who You Are: You Embody P.R.I.D.E.

At New West Truck Centres, we live out our core values every day. You’re a fit if you bring:

• Professionalism – You lead with reliability, respect, and a commitment to high standards
• Responsiveness – You follow through quickly and effectively, keeping customers and teams aligned
• Integrity – You do the right thing, even when no one is watching
• Dedication – You bring persistence and pride to your work and your relationships
• Energy – You show up ready to engage, compete, and perform at your best

Other Details

We welcome all qualified candidates to apply; the diversity of our workforce reflects the communities and customers we serve.

Professional references will be required.