Sales Manager

Calgary, Alberta

Why Join Us NOW

New West Truck Centres is one of Western Canada’s top heavy truck dealerships, with multiple locations and a reputation for excellence. This Sales Manager role will be based in Calgary and will provide leadership, support, and performance oversight for all branch sales teams across our network.

What makes this opportunity stand out is the scope and influence. You will have the opportunity to drive consistent execution across multiple branches, strengthen sales culture, and help position NWTC as the first call for fleets and operators across Alberta and BC.

This role is ideal for a proven sales leader who understands how to develop people, drive accountability, and build long-term customer relationships. Just as importantly, we are looking for someone with real technical credibility in heavy truck sales who can support both our sales reps and customers through application-based equipment conversations.

Our Commitment

Treated Well

You’ll be supported by colleagues who value collaboration, accountability, and professional respect.

Trained Well

We’ll provide the resources, tools, and mentorship needed to thrive in this leadership position. From leveraging our CRM system to advanced KPI tracking, you’ll have the opportunity to shape and sharpen both your leadership and strategic skills while influencing multiple branches and teams.

Paid Well

This role is supported by a competitive salary plus performance-based bonus structure, along with a comprehensive benefits package that includes health, dental, vision, life insurance, and employee assistance programs. This senior role is structured to reward results while providing stability and long-term career growth.

The Role

As Sales Manager you will play a crucial role in driving NWTC’s sales strategy and performance across all branch sales teams.

This role is responsible for strengthening execution, coaching sales teams, building consistency across locations, and driving measurable growth. The successful candidate will also bring a strong understanding of heavy truck sales from a technical and application-based standpoint, and will be comfortable supporting detailed customer conversations where product knowledge and credibility matter.

Key Responsibilities

• Develop and implement comprehensive sales strategies that align with the company’s goals and objectives

• Oversee all sales activities across multiple locations, ensuring consistent and effective execution

• Lead, mentor, and support branch sales teams, fostering a culture of excellence, accountability, and performance

• Collaborate with senior leadership to define sales priorities and drive initiatives that enhance revenue growth and customer acquisition

• Analyze market trends and competitor activities to identify opportunities for growth and improvement

• Establish and monitor KPIs to measure sales performance, making data-driven decisions to optimize results

• Support forecasting, pipeline health, and activity standards across all branches

• Ensure the effective use and management of the CRM system to track sales activities, customer interactions, deal flow, and pipeline management

• Develop and maintain relationships with key clients, partners, and stakeholders

• Support the team in complex opportunities where technical understanding is required to align specs, applications, and customer needs

• Monitor and report on the effectiveness of sales strategies, making adjustments as necessary to achieve targets

• Integrate customer-centric processes through all departments and support cross-functional collaboration

Experience and Skills

• Minimum 5+ years of hands-on heavy truck sales experience in a dealership environment is required, with the ability to confidently support technical product and application-based customer requirements

• Proven sales leadership experience, including coaching, performance management, and driving consistent execution across a sales team

• Strong understanding of heavy-duty truck specifications and configurations, with comfort supporting conversations related to vocational applications, fleet requirements, and operational fit

• Demonstrated ability to build a high-performance culture through clear expectations, pipeline discipline, activity targets, and accountability

• Proven experience supporting sales functions across multiple locations, branches, or territories

• Excellent strategic planning and execution skills, with a track record of successful sales development initiatives and growth results

• Proficiency in sales processes, KPIs, CRM systems, and data analysis

• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders

• Strong analytical skills and the ability to interpret data to drive decision-making

• Results-oriented mindset with a passion for achieving and exceeding sales targets

Nice to Have

• Experience leading truck sales across multiple branches or wide geographic regions

• Existing network within the Alberta and/or BC heavy truck and fleet market

• Familiarity with vocational build processes, ordering timelines, and dealership/OEM workflows

Who You Are: You Embody P.R.I.D.E.

At New West Truck Centres, we live out our core values every day. You’re a fit if you bring:

• Professionalism – You lead with reliability, respect, and a commitment to high standards

• Responsiveness – You follow through quickly and effectively, keeping customers and teams aligned

• Integrity – You do the right thing, even when no one is watching

• Dedication – You bring persistence and pride to your work and your relationships

• Energy – You show up ready to engage, compete, and perform at your best

Other Details

We welcome all qualified candidates to apply. The diversity of our workforce reflects the communities and customers we serve.

Professional references will be required.